Mahwah New Jersey – Reported by Elite Traveler t

first_imgMahwah, New Jersey – Reported by Elite Traveler, the private jet lifestyleJaguar celebrates its 75th anniversary today with the debut of the limited edition 2011 Jaguar XKR175 Coupe at the McCalls Motorworks Revival at the Monterey Jet Center during the Pebble Beach Automotive Weekend. This is the first appearance of the exclusive sports car in North America.The XKR175 is powered by a supercharged V8 with 510hp and 461 lb-ft of torque and top speeds raised to an electronically-limited 174mph. To ensure that the XKR175 remains stable at high speeds, a revised aerodynamic package incorporates a new front air dam, new side sills, a new rear diffuser and a larger rear spoiler providing increased balance and a reduction in lift. New 20-inch Kasuga 10-spoke alloy wheels, red brake calipers and Ultimate Black exterior paint adorn the car’s exterior.Inside, door sill tread plates reading “XKR175 – 1 of 175” greet the driver and passenger while the leather is finished in Warm Charcoal with Cranberry stitching, all accompanied by Piano Black wood veneer.Production of the XKR175 is limited to 175 vehicles at an MSRP of $104,500 (including destination charge). There will be 15 Jaguar XKR175 models for the Canadian market as read more

Bad News for Marketers Are Tracking Cookies Headed for Deletion

first_imgIn recent months, the heat has gradually been turning up on the practice of using tracking cookies to monitor—or, depending on your worldview, ‘spy’— on visitors to your website. Internet Explorer 10, first released in fall 2012, was the first major browser to include ‘Do Not Track’ as a default option, and there’s still a fair amount of confusion over both the compliance requirements and best practices surrounding the movement. Some, like the Ad Man quoted in this VentureBeat article, think the tracking cookie is not long for the world. “It’s going to go,” he says. “I think it will take five years to kill it.” His reasoning is that people find it creepy and invasive, and given an easy enough way to do so, will opt-out en mass. If that’s true, it’s seriously bad news for marketers. If the cookie goes, say your goodbyes to Google Analytics. Give your best regards to targeted and re-targeted ads, you won’t be seeing them again either.Online Marketers Could Be in for a Rude AwakeningFor all practical purposes, the death of the tracking cookie puts online marketing back into the stone age, also known as ‘traditional media.’ Without the context of knowing where your visitors have been and where they’re going, you might as well be in the billboard business. So if you’re an online marketer, should you put in your two-weeks notice now, or take a gamble and wait until next month? Well, as we all know, the one inexorable truth of new developments in technology is that they always result in more privacy for their users. Oh wait no… my mistake… it’s the exact opposite of that. The public’s thirst for sharing minutia about their daily lives seems virtually unquenchable, drawing comparisons by one 28-year-old billionaire to Moore’s Law. Put it this way: if you really hated cookies, where would you rant and rave about it? Right next to the pictures of last night’s dinner on Facebook, right? Look, I consider myself a fairly private person. Other than the occasional blog post (Jonathan Crowe will come find me if I don’t write it), my online footprint is pretty minimal. It would take a pretty sophisticated algorithm to tell the difference between my Twitter account and a spam bot. But even I don’t really give a damn if a website tracks me anonymously. You really want to track me? Great. Now you know that in the past day I read 12 ESPN articles speculating on the Bruins playoff chances, and 1 E! article speculating on the name of Kim and Kanye’s baby (which I totally clicked on by accident). What possible damage could someone do with that information, and what possible motivation would they have to do it? Compared to the slim benefits of saving basic preferences when I visit a website for the first time, it’s just not worth it to me to disable cookies, no matter how easy they make it. If technological developments are at all related to the preference of users, and I believe they are, cookies are here to stay for a very long time. You’d better know your way around a Google Analytics account.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more