The importance of brand building

in Chinese, possible understanding of the brand is still in a relatively backward stage, but we have to admit that, whether it is registered, or the chain, the importance of the brand is more and more obvious, the importance of the following small through a case to tell you to build the brand!

25 year old Joe · Pena (Joe  Penna) also paid a lot of money to understand this truth. The beginning of the three years, Pena put his effort to do the video on the YouTube, almost no one to see. Tate wrote in his book: Pena just started to do the video is really very hard, but he likes to upload anything, there is no structural, is a mess.

, Pena found all the video after use a unified format can succeed. Gradually, Pena’s own video formed a standardized format, the first is a brief introduction, and then the music introduction, we ended up with Pena made a small video preview, so people know what the next time will see. Since Pena insisted on this format, and gradually formed its own brand video, and now he can increase the number of video viewing 1 million 500 thousand times a week.

Alex with their own personal experience, to countless entrepreneurs told the importance of the brand, if you will just go on the road of entrepreneurship, such a small case, is also helpful for your business?

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