established 6 month start-up company has maintained a low profile until they officially announced today from shlf1314 Ventures, Ploaris Ventures, Crosslink Ventures and Rustic Canyon Ventures, received more than $6 million in financing. The two founders of the company, whose antecedents have been relegated to the second tier, have played a role as board member and consultant.
users click on the link to buy these goods, you can directly add the goods in their TopFloor shopping cart, then direct the payment of the purchase operation, the shopping cart icon will appear in the page on the social networking site. The first use of this service, users need to register and submit their credit card information, this information can be stored, to simplify the user day after the operation, so that they don’t always have to enter your credit card number and other information. The young business is still exploring their commercialization strategy, but so far, and in the near future, their model is to pay commissions to businesses for profit after every consumption.
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TopFloor will make different promotion strategies according to the different characteristics of each social platform. For example, on Youtube, they add hyperlinks to the video annotation. On Twitter, they add video ads to a large number of cards.
Jone and Lee published today: "so far, the relations between the social and commercial daily work usually do not too good, because most companies have taken the advertising hard into the social media practice. Commercial links and advertising in Facebook apps are the best examples, and now that’s going to change."
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uses social media to advertise countless audiences, and a large part of these audiences will become real consumers. No one knows the law better than MySpace, former CEO and co-founder of the current Science Mike Jone, and advertising entrepreneur Brian Lee Media. The two from the Losangeles giants jointly launched TopFloor, an electronic commerce based on advertising, video advertising, their service integrated Facebook, Twitter, Youtube and other popular social networking sites.
Said a blog