MYEEUUSee network television advertising to enhance the effect of tips13 years later Jingdong made

in addition to a strong momentum of growth to maintain their own online business, Jingdong also timely layout of the strategic cooperation platform and online store to the next line, a strategic investment Yonghui, on the other hand to reach the depth of strategic cooperation with the international retail giant WAL-MART.

Huang Xuande said that Jingdong will continue to invest in shop No. 1. Shop No. 1 in profits have been on the right track, "the main reason is that economies of scale, gross profit has been greatly improved in the fourth quarter, but also in the optimization of logistics infrastructure, by improving the standard free shipping to expand economic order. "We are beginning to see gross profit margins and improved order economies in consumer product categories." Huang Xuande said. < >

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Jingdong mall is the foundation of Jingdong business, has achieved 7 consecutive quarters of profit, and profitability continues to rise. 2016 fiscal year, Jingdong mall operating profit margin of 0.9%, operating profit margin of 0.3% in 2015.

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but, "Jingdong’s fourth quarter gross profit margin increased substantially, but the chain is actually reduced, and the profit margin of proprietary business has also dropped by 70 basis points."". In response, Jingdong group chief financial officer Huang Xuande said at an analyst conference that gross profit is usually slightly lower than in the first and third quarters as major promotional activities are held in the second and fourth quarters. Because of this, the trend of gross profit is often observed from an up year perspective.

from the specific mode and category, GMV platform business and household goods and other commodities GMV growth significantly, more than 60%, self-employed business GMV and GMV electronics and appliances and Jingdong have been focused also maintained a growth rate of more than 40%.

will hold two Jingdong super brand days every month in 2016. Relying on marketing, supply chain, big data, traffic operations, platform resources and other integrated ability to integrate, Jingdong attracted Procter & Gamble, HUAWEI, millet, GREE, Midea, Haier and other brands of deep cooperation.

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foundation business

Jingdong JD:NASDAQ finally realized profitability. March 2nd, Jingdong released the fourth quarter of 2016 and the full year results, in 2016 the annual net profit of 1 billion yuan, compared with the same period in 2015 the growth rate of 211%, turning losses into profits. This is a Jingdong in continuous losses after more than 10 years, the first annual profit.

in this earnings report, Jingdong group’s annual net income of 260 billion 200 million yuan, an increase of 44%, the annual total trading volume GMV reached 658 billion 200 million yuan, an increase of 47%. The annual operating profit margin reached 0.4%. Gross profit margin also climbed from 13.4% to 15.2%.

In order to improve the

in the field of super fusion, supply Jingdong and brands, the establishment of "two billion" brand club. These covering different areas and product areas of business cooperation to Jingdong brought new revenue growth space.

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