Five things you need to know today, May 14

first_imgHome Local News Five things you need to know today, May 14 Pinterest Previous articleOil show organizers: ‘We’re back’Next articleESTRICH: Desperation behind Mueller question list leak? admin RELATED ARTICLESMORE FROM AUTHOR By admin – May 14, 2018 Upside Down Blueberry Pie CheesecakeSmoked Bacon Wrapped French Vidalia OnionSummer Spaghetti SaladPowered By 10 Sec Mama’s Deviled Eggs NextStay Mothers and sons dance together during the fourth annual Mothers Son Dance Saturday at the Rose Building. The dance was themed after 1st Responders Superheroes. WhatsApp Local News Five things you need to know today, May 14 Facebook Facebookcenter_img WhatsApp Pinterest OC employee of the year always learning Take a look at the news in and around Odessa on Monday, May 14. Find complete local news coverage in the Odessa American every day, online at oaoa.com and our daily E-Edition at myoaoa.com.1. This year’s show, from Oct. 16 through Oct. 18, is already sold out to 735 exhibitors. Hotel rooms are already scarce. And the theme chosen by the oil show’s board: “We’re back. Faster. Fitter. More Focused.”2. As Medical Center Health System experienced a turnaround in their executive team with the retirement of a longtime CEO at the beginning of the year, a new team formed to meet a critical deadline for both MCHS and other hospitals in the region.3. 70th District Court Judge Denn Whalen said the courts are having a problem right now where there aren’t enough attorneys to appoint that meet the specific qualifications for public defenders.4. Ector County commissioners will look at leasing a new software program that is expected to help the Highways and Streets Department address road rehabilitation and maintenance of existing features during their regularly scheduled meeting today.5. Burleson Elementary School’s Rising Stars venture was just implemented this year, but it has already garnered the Outstanding Junior Volunteer Program award. Twitter ECISD undergoing ‘equity audit’ 2021 SCHOOL HONORS: Permian High School Twitterlast_img read more

Emmi chills out lattes

first_imgEmmi has launched a Caffè Latte in a plastic cup with a resealable lid designed for sale at both cafés and shops.The chilled product is made from fresh milk and real espresso coffee and comes in several flavours including Caffè Latte Macchiato, Cappuccino, Light and Choco Latte – made from 14% Swiss chocolate.RRP: from 99p[http://www.emmi-caffe-latte.ch]last_img

Steve Jobs on credit unions: The Apple marketing philosophy

first_imgEmpathy. Markkula expressed the need for the Apple brand to have an intimate connection with the feelings of the customer. “We will truly understand their needs better than any other company.” Do you understand the needs of your members? When you write the copy and creative brief for your next campaign, are you using industry jargon and only going surface deep with your message? Do you understand that your members aren’t excited about an auto loan from your credit union, but rather what that auto loan can do for them? Do you truly understand the needs of your members better than any other bank or credit union? More importantly, does your staff understand the needs of your members better than any other bank or credit union?Focus. Markkula understood that trying to be all things to all people is brand suicideand urged Jobs to eliminate all of the “unimportant” opportunities. Browse through your membership brochure and the copy on your website. Is it clear who you serve and what you can offer them? I often see credit unions offering a product (mortgages, for example) through a mediocre third-party only because they feel they have to keep up with banks other credit unions. It’s not necessary to offer everything other financial institutions offer unless it directly fits in with the vision of your credit union and who you want to serve. “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities,” Markkula said. What products and services are you currently offering that are sucking up valuable resources needed to successfully promote those things that mean more to your members?Impute. That’s not a typo. Markkula believed that consumers do judge a book by it’s cover. What are the first impressions that members or potential members have with your website, your new app, the person answering your phone, or the culture within your branch? Does it accurately convey the right message? “We may have the best product, the highest quality, the most useful software, etc.; but if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities,” Markkula wrote in his brief to Steve Jobs. You may be one of the credit unions in the minority that say you have great service, and truly do have good service. But when that new member receives their new membership packet that is nothing more than 8.5 x 11 inch black-and-white Xerox papers folded up and stuffed into a white envelope, what will they think? What about when attempting to find information about you on the internet, but coming away empty handed because your website isn’t up-to-date or hard to navigate from their phone or tablet?Isaacson noted that because of this single page of notes from Markkula, Jobs forever focused only on a handful of core products. He cared and often obsessed about marketing, the image of Apple, and even small details down to the packaging. How much do you, your management team, and board care?“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs “You should never start a company with the goal of getting rich.” That was one of the first pieces of advice venture capitalist and the future CEO of Apple, Mike Markkula, gave to Steve Jobs at the beginning of their relationship and in the launch of Apple.The relationship between Markkula and Jobs was more than a business relationship, though. It was more like a father-son relationship. In Walter Isaacson’s biography, “Steve Jobs,” Jobs said that Markkula instantly took him under his wing in terms of business, but especially in terms of marketing.Before Markkulas and Jobs launched the Apple II, Markkula wrote a one-page paper titled “The Apple Marketing Philosophy,” with three main points to it. That’s right — only three points. Marketing folks often like to overthink the art and science of marketing, but Markkula did a wonderful job of boiling effective marketing down into three brief points that fit on one page. If you were to follow these points in your credit union marketing through 2015, it could lead to great accomplishments. 20SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Detailslast_img read more

Irish pension reform hinges on ‘favourable economic environment’

first_imgThe minister, leader of the Labour Party, did not provide any date for reform implementation, saying it would depend on a number of factors, including the “presence of a favourable economic environment”.But she insisted the case for reform was solid.Burton has previously said the launch of the new supplementary system would depend on a number of economic indicators, likely to include unemployment falling to a level deemed acceptable in a country that only recently saw the near-collapse and bailout of its baking system.Nor did the speech shed any light on when the URSG would reveal its findings, despite the Department of Social Protection’s previously saying the proposal would be published by the end of 2015.Burton has previously told the Irish Parliament the group has so far convened five times, inviting around 35 stakeholder groups to offer feedback on its proposals.She also said the group had spoken to experts from Australia, New Zealand and the UK – all countries that have introduced either mandatory or soft-mandatory pension systems. Publishing the proposal by the end of the year would allow its being debated prior to the next general election, taking place no later than April 2016, at a time when Burton cannot guarantee her party’s return to power.The URSG has so far conducted informal consultations with stakeholder groups, being advised by the Irish Association of Pension Funds that, due to the “political reality”, an auto-enrolment system might be easier to deliver than one mandating pension saving.The system has previously been referred to by a number of names by the minister – including Shamrock Saver, Celtic Saver and MySaver – but more recently it was christened the Universal Retirement Savings Scheme by the URSG. The reform of Ireland’s second-pillar pension system will not happen without a favourable economic environment, according to the country’s deputy prime minister.Joan Burton said there was broad agreement that the current level of “substandard” pension provision needed to be addressed but accepted that the reform’s authors should also be aware of its impact on labour costs.Speaking at an event hosted by IBEC, Ireland’s employer association, the minister for social protection said she accepted the need for “clear communication” of any path towards reform and the launch of a universal pension system.She noted the Universal Retirement Savings Group (URSG), convened by government earlier this year to draw up a reform proposal, was now considering the new system’s design and timeframe for introduction.last_img read more

Hassett wins Beach to Beacon High School Mile

first_imgCAPE ELIZABETH — George Stevens Academy senior John Hassett won Friday’s Beach to Beacon High School Mile.Hassett edged the runner-up with a time of 4 minutes and 37.35 seconds.Falmouth senior Jeremiah Sands finished three seconds behind Hassett in 4:40.55; and Waterville sophomore Nick Dall took third in 4:54.19.To qualify for the race, the boys had to run a mile in five minutes or less, and the girls’ time was set at 6 minutes and 15 seconds.This is placeholder textThis is placeholder textTia Tardy, a former Orono runner, was the first female finisher with a time of 5 minutes and 32.31 seconds. Tardy plans to run for Mount Desert Island this fall.last_img